Government notifies first set of export promotion mission scheme
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New Delhi: India on Wednesday launched the Market Access Support (MAS) intervention with an outlay of Rs 4,531 crore for six years aimed at easing trade finance constraints, expanding global reach and supporting micro, small and medium enterprises (MSME), amid the country facing steep 50% tariffs by the US.The country is also working on creating an index to evaluate exporters performance based on their Importer Exporter Codes (IECs), tracking performance over a five-year period as the government sharpens its focus on data-driven export promotion and market diversification.The MAS, which is part of the Rs 25,060 crore six-year export promotion mission (EPM), will be focussed on MSMEs, first-time exporters and firms from priority sectors and would provide financial support to participate in activities such as international fairs and exhibitions. It aims to improve buyer connect and enhance India’s presence in global markets through structured and outcome-oriented market acc...